Lively Kids
Roles
Brand Design / Tagline Development /
Customer Personas / Mission Statement /
Tissue Design / Bag Design / Hangtags /
Signage / Business Cards / Photography
The Client
We are a safe and welcoming place for parents to shop for their nests. Childhood is fleeting and the clothes you dress your kids in will hold memories.
We carry organic newborn essentials as soft as your babies skin help to make those long nights just a little bit snugglier. As your children reach the toddler years, Lively Kids carries pieces that are as unique as your child, giving your kid the freedom to wear a tutu one day and a rocker tee the next if that is where their creativity takes them. While we carry a variety of styles to fit your child's whimsy, the one thing that remains consistent is heirloom quality.
The pieces that Lively Kids carries stand the test of time and are the ones that you pass down through generations. We carry “timeless pieces for tiny humans.”
The Brief
Create a brand identity for Lively Kids that carries through in their hang tags, bag design, and signage. It will be boutique yet approachable. It will work well with the brands they carry,
Imagery
Casey Haley, Lifestyle Images
& Seana Wiliamson, Shop Images & GIF
BEFORE
AFTER
The chosen concept for this project - a whimsical play on the word “kids” was inspired by a book I was reading to my two year old daughter.
I was in the middle of this branding project when the book on farm animals read, “Baaa baa, a kid is a baby goat.” I looked at my husband and said, “.. can you finish this one up? I have to go sketch something real quick!”
BEFORE
AFTER
DETAILS
LIFESTYLE IMAGERY - CANDIDS / CORE MEMORIES / HONESTY
SHOP IMAGERY - COLORFUL / WHIMSICAL *custom LED arrow design
