Mycel Michelle
Roles
Brand Design / Art Direction / Customer Personas / Mission Statement / Tagline Development / Packaging Design / Product Photography / Web
The Client / Developed Mission Statement
Michelle introduces the health and performance benefits of mushrooms to those who are looking to feel connected to their bodies and heal themselves in a complete way. Her clients see the world brighter - with more joy and appreciation, have more focus, sharper wit, and feel their physical best.
The Brief
Mushrooms have the power to improve mental capacity and function, support immunity, and heal the physical body. Create an authentic brand identity for Mycel Michelle that carries through into her packaging solution. The design should work with her current and future product plans - including but not limited to tinctures, jars, and teas. Art direction should veer away from overdone earthy tones / browns.
Imagery
Seana WIlliamson, FPO Images, & Casey Haley
Michelle’s Brand
YOUR MUSHROOM ALCHEMIST
WITCHY RITUAL, APOTHOCARY, EARTHY FEMININE
Authentic to Michelle, an unchosen concept for her product line was the perfect direction for Michelle as a mushroom educator.
Product Line
NOT MAGIC JUST SCIENCE
AURA, JOY, GOOD VIBRATIONS
We used auras as a categorizing system for Michelle’s product line to showcase how her customer’s feel when they take her mushroom supplements.
