The Nook
Roles
Brand Design / Naming + Tagline /
Customer Personas / Mission Statement /
Signage / Tone of Voice / Messaging / Art Direction
Nook Interior & Exterior Images
We are Freebird
Additional Imagery
FPO Images
The Client
The Nook provides a safe and clean space where you can interact with your child in a meaningful way. We understand that the subtle smallest moments that are usually the most impactful.
You will be surrounded by people in the same stage of life where no one is judging you and you can meet others who understand the worries, the challenges, and the celebrations of being a parent. They provides a safe destination for parents to play with their children away from the clutter of the home where there is always something else to do, thus allowing them to be present in the moment.
The environment itself is set up in a way that allows children to flourish as they experience power through play. Neutral minimalism with colorful natural toys gives children the freedom to choose the activity that calls to them and the ability to either play independently or in collaboration.
The Brief
Create a brand identity for The Nook that will illicit an emotional response. It will reflect a clean, fun, and safe meeting space for children and their caregivers.
BEFORE
AFTER
VISION BOARD PIECES // ART DIRECTION
SOCIAL DESIGN EXAMPLES
MERCH // SIGNAGE
EXPLORED LOGOS // concepts
Concept 1 - Handwritten type, childhood, fun, magic, playfulness, no judgement
Concept 2 - leaning into building blocks, a place to make connections both neuro and emotional.
Concept 3 - leaning into Scandinavian minimalist type, nesting, hygee, comfort, montessori
